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The beach of reference: Plage Beau Rivage

The prime seafront location has made 107 Quai des Etats-Unis the beach of reference in Nice. The prime location of this private beach and restaurant has long made it an essential stop for residents and tourists – it was, in fact, the first place I visited when I moved here – but it has now coupled location with sophistication to ensure that 107 Quai des États-Unis is the beach of reference in the city.

The story of Plage Beau Rivage goes back to 1860, when it was first built in front of the hotel of the same name. It became a state concession in the 1950s before being bought by a Niçois hotelier group in 2005 and coming under the management of director Antoine Attia. He established an extensive investment programme for the beach – some 30% of profits per year – but in 2010, when the vast majority of his plans were completed, a freak storm destroyed the beachfront address. Never ones to be disheartened, Attia and his staff picked themselves up and began anew. Even the Promenade des Anglais terror attack in 2016 did little to dampen their drive and in autumn last year, Plage Beau Rivage beat all odds to experience a successful season under the Mediterranean sun (and make a hearty 5,000€ contribution to the Association Française des Victimes contre le Terrorisme).

Today, after a period of renovations led by architect Florian Roméo, the beach presents a luxurious and contemporary concept to its clients. It’s one imparted with high levels of service, a new canapé eatery – Le Beachstraw – to compliment the main restaurant as well as a langoustine pool, VIP private beach experience, and a chic and understated atmosphere. Chef Laurent Oriti-Niosi’s cuisine focuses on exclusively fresh produce and is served both indoor and out all year long. By night, Plage Beau Rivage’s lounge zone is transformed into an alfresco entertainment venue with special soirées organised throughout the week. The beach has also positioned itself as the ideal setting for private events (500 covers in the restaurant and as well as space for up to 1,200 people for cocktail events).

In line with its stylish new appearance, Plage Beau Rivage has collaborated with a number of local artists such as Patrick Frega, who created the signatureblue chair sculpture at the entrance of the beach, and urban Nice-based street artist OTOM, who has taken the same subject, but created a series of unique frescos and murals.

The private beach is open until October from 9am to 6pm; the year-round restaurant from 12pm to 4pm and 7pm to 10.30pm; and the lounge bar from 10am to midnight.

www.plagenicebeaurivage.com