This year, following a poor end to the tourism summer season following terror attack of July 2016, the Côte d'Azur has gotten back on its feet with swelling numbers both in flight reservations and hotel bookings.
Although this year’s numbers did not beat the exceptional record of 2015, tourism is slowly recovering in the region. A 2.3 million euro marketing campaign, led by official state organisations and private partners, has been credited with the 3% increase in flight reservations.
Fewer tourists than usual came to the French Riviera in May and June, but the numbers rocketed in July. Later in August, hotels were on average 90% full with a remarkable turnout in Nice with hotel reservations almost reaching the numbers of 2015.
David Lisnard, Mayor of Cannes and Director of the CRT Côte d'Azur, said, “Overall, we can say that the trend on the Côte d'Azur is that the tourism sector is returning to its old level.”
The trends of the 2017 season compared to the previous year:
•Rebound in international tourism: between April and July, there were 6% more non-European tourists coming to the Côte d'Azur than at the same period in 2016. There was, however, a decline in travellers coming from the Middle East.
•Rebound for luxury hotels: hotels with four or five stars averaged roughly 46% in June 2017, compared to 44% in 2016.
•Platforms such as Airbnb documented about 500,000 overnight stays, a growth of 3% on the same period of the previous year.
•Prospects for September and October: airline reservations coming from Russia, China, America, India and Japan arriving at the airport Nice Côte d'Azur have increased by 5%.
Source: CRT Côte d'Azur