Created by two sisters from Nice, Archiman is a new, all-natural grooming and skincare line designed especially for men. After a successful career in women's cosmetics, founders Karine and Stéphanie Coccellato saw a gap in the market for high-end, natural men's skincare. Today, their award-winning products are gracing the pages of fashion magazines. We introduce you to these dynamic and passionate sisters who are committed to providing men with high-quality, effective skincare products.
From a very young age, these dynamic sisters were interested in the world of cosmetics. In 2007, Karine become the marketing rep for the American brand Urban Decay and she fell in love with the company: "I loved the international contacts that the brand allowed me to have and I immediately adhered to the Californian managing model, which gave space to the human being first." explains the young woman. Very quickly she started to develop the brand in France to much success. Two years later, she moved their offices to the mythical Promenade des Anglais. Karine plucked her sister from the world of accounting/management to make Stéphanie her ‘right-hand man’, taking charge of the entire HR department and restructure the organization of the company. Together, the two Niçoises worked miracles. From a team of two, then five, then 30, then 50, they developed the brand throughout Europe and the Middle East. "Urban Decay made more money in Dubai than in Times Square!" remembers Karine. Under the leadership of the two sisters, the brand caught the eye of the big players and Urban Decay was acquired by the L'Oréal group in 2013.
Developing their own brand
The two sisters quickly decided to take a leap of faith, driven by their experiences, their network and the entrepreneurial spirit that drove them from the very beginning. Their goal: "To launch a company, but not like the others." There is a sweet insolence in these adventurers and a clear desire to break the rules and go ever higher. Karine affectionately describes their entrepreneurial adventure as "a barefoot marathon on gravel in full sunlight." Market research, sourcing, Business Plan... several months of intensive work was necessary to identify what would be their life project:
"The men's cosmetics market currently represents 11% of the French cosmetics market. This market is expected to reach $166 billion by 2022, with an average annual compound growth rate of 5.4% between 2016 and 2022. However, there are no - or few - real brands dedicated to men. They are often extensions of female ranges and men do not find themselves in them," explains Stéphanie. The challenge of democratizing and de-complexing the use of cosmetics is obvious, but the two young women, faithful to their philosophy of thinking "outside the box" went further. They blended French “savoir-faire” with respect for men and respect for the environment.
They are strict about natural sources and refuse to include toxic ingredients. "Our first big challenge was to find a laboratory able to create products that didn't contain any ingredients from our “ArchiBlacklist” in order to meet our need for healthy and eco-responsible products," explains Karine.
A French Riviera product line
This laboratory was found right on Karine and Stéphanie’s childhood ground. The desire to work with the French Riviera ecosystem was a priority for them. They solicited local experts for every stage of their brand's creation: from the logo's design and packaging to the formulation of the products, including the soft scent of their products developed by a local "nose" and their signature ingredient: the brown seaweed from the Mediterranean, renowned for its anti-pollution effects.
Launched just a year ago, there are five products in the Archiman SkinCare range: moisturizing and anti-aging face cream; facial moisturizing gel; anti-aging eye serum; Alpha-Hydroxy acid facial cleanser; and 3-in-1 cleanser for face, body and hair. Responses have already been impressive. Within a few months, the brand has been awarded two exceptional awards: the Pure Beauty Global Award and the CosmeticMag Oscar. There are few things up their sleeves, a natural deodorant and beard products.
During the coronavirus crisis, the Coccellato sisters donated 2,000 nourishing creams to the staff at the CHU hospital in Nice. One of the painful effects of scrubbing your hands hundreds of times a day is that it makes the skin dry, raw and cracked. Their nourishing creams can give soothing relief to the doctors and nurses working tirelessly for all of us.
For more information on their products go to: www.archiman.fr